Before we finish marveling at the newest innovation in the field of science and technology, yet another more fascinating element or feature comes up that we just cannot ignore. It is like this ever oncoming wave of e-transformations; no doubt we live in extremely exciting times! What is the latest innovation that is about to take the world by storm? AR, short for Augmented Reality.
What is Augmented Reality (AR)?
Wikipedia defines AR thus:
‘Augmented Reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented} by computer-generated sensory input such as sound, video, graphics or GPS data.’
Picture this: You are sitting in your favorite Italian restaurant. You take your phone out of your pocket and scan the yellow mustard sauce bottle placed beside the pizza in front of you on the table. Voila! No sooner did you click the picture that an entire elaborate recipe book shows up on your phone screen, replete with suggestions for dinner using the particular mustard sauce in question as an ingredient. Sounds too good to be true? Well, with augmented reality apps like Blippar in the market, this is but the reality.
As things are going, it won’t be long before almost everyone you see walking around the streets going about their daily lives will be perpetually plugged in to their Virtual Reality (VR) headsets. In addition to other virtual games in the market, take the instance of the immense popularity of a game like Pokemon Go, which has brought together virtual reality as well as brick and mortar businesses on the same page.
The Difference between AR and VR
Talk about virtual reality and you envision a world that is virtual in effect, a world that users can interact with. Effective virtual worlds are designed in such a way that users would find it difficult to distinguish between real world and virtual world objects.
On the other hand, augmented reality goes a step further – it blends together real life and virtual reality, thus having the upper hand over VR. Apps in AR are set with the real world as a backdrop, and virtual contents are blended in within that. Hence, the difference between real and virtual is pretty clear in AR, unlike VR.
Toys and Games go Hi-Tech
Online game and app designers for kids are trying their best to cash in on the growing popularity of AR. Here are three examples:
- QR Code Storybooks: This is all about fairy tales coming alive and talking to kids. Hidden videos in the form of Quick Response (QR) codes are activated by kids while reading – this is akin to using a touchscreen device.
- AR Jigsaw Puzzles: Move over the board game type jigsaw puzzles we pieced together in our own childhood; they are passé now. New AR jigsaw puzzles are all set to enthrall the kids. Say your child has just put together a jungle safari jigsaw puzzle; with AR, you could actually make your way virtually through the said safari riding on the back of an elephant!
- AR Coloring Apps: No points for guessing how this works… The page one colors virtually comes alive! The perfect mix of a physical coloring experience with the latest augmented reality technology.
Image courtesy: An Eccentric Life
Coming from a person like Mark Zuckerberg, the day being talked about sure isn’t too far. What do you think?